Welcome to The Sound Company.

Established in 2008 Discotronic has grown from strength to strength and is now The Sound Company, taking a fresh approach to the equipment hiring industry. We are consistently adding new industry standard gear to our collection as well as setting the bar by being the first hiring company in South-Africa to stock the mighty Funktion-One brand. Working with some of the best local and  international DJs we can assure you of some great entertainment.

We cater to a wide variety of events from corporate to club, weddings and kids birthdays, excelling in the small to medium sized events and ensuring that whatever we do is done at the highest standard and with the best intentions. We maintain high work ethics; we love what we do, and it shows. Work with us and you will not be disappointed, that’s our guarantee. We have worked with some of the biggest names in the country such as SAA, Lombard, and Bidvest to name just a few.  Visit our gallery to see some of our events. 

Why Choose Us?

When planning an event, whether it is a wedding, birthday party, corporate function or any other type of function, anything from formal to informal, there are 2 crucial things to remember, namely sound and lighting. These are two of the most important keys to any great event and with the economy of South Africa being what it is today, you need to make use of a professional company that will give you value for your money and we can do just that. We are The Sound Company or otherwise known as Discotronic. We have a wide variety of equipment for hire, such as speakers, amplifiers, a variety of lighting equipment, microphones, smoke machines, bubble machines, DJ equipment, mixing desks, projectors & screens, generators & 3 phase power supplies, staging, podiums / lecterns and trussing. We also have different types of packages available, which are available in different variations. The Sound Company is also very proud to announce that we stock the world’s number one sound system - Funktion-One. This system is available in a variety of configurations and is suitable for events where high quality is crucial. At The Sound Company we make use of very talented, professional DJ’s and Musicians that will be made available to you at your request. Make your event one to remember and make use of our excellent equipment and other services. Make use of The Sound Company.


About Us

Reliability, consistency, quality and expediency. These are some of the qualities musicians and DJ’s look for when shopping for a sound equipment hiring company.  Contrary to popular belief, the life of a musician or DJ is never just wine and roses. It can be incredibly fast paced, not to mention hectic. Musicians rely on sound companies to hire out the equipment they need in order to host a successful concert or show. Not just the equipment, mind you, but the delivery, correct setup and testing of the equipment is an absolute prerequisite for most, if not all performers. Just imagine, as a performer, showing up at a venue half an hour before your performance is about to start and the sound people are still scurrying about doing mike-checks and the stage is in abject chaos with cables and components lying everywhere. As a performer, would you rely on that company’s services again? Obviously not.

At The Sound Company, you’ll never have to worry about such services because, when it comes to providing state-of-the-art equipment, delivery and setup services, we love what we do and, if you look closely, you’ll find that that’s a claim not many sound equipment hire businesses can make. Providing sound for major music events and to famous musicians may sound exciting and glamorous initially but it requires a passion not only for the music but also for the equipment and setup. Thanks to our exceptional services concerts can be performed, weddings can be held, vocal artists and DJ’s can showcase their talents and providing an exceptional service. Knowing that you’ve played an integral part in this event is its own reward. At The Sound Company, that passion is what drives us to excel at delivering the best sound services possible.

We started small in 2008 but, through our years of superb services and a singular dedication to our customers, Discotronic as we were known then has evolved into the successful company it is today. Of course, every company owes its success to its dedicated, hardworking employees. Regardless of the type of equipment you need like speakers, amplifiers, stage lighting, microphones and even smoke and bubble machines, you can be sure to find it right here by us. Our prices and packages are some of the most comprehensive, not to mention most comprehensively priced in the industry and we have a wide variety of packages specifically geared to suit your needs. So, as a performer, you expect the best sound and the best services. At The Sound Company, we will be sure not to disappoint you.


Just take a look at our amazing sound services:

  • We rent out the latest state-of-the-art speakers and amps, lighting solutions, microphones and DJ equipment, mixing decks, projectors and screens, generators and 3-phase power supplies, staging, podiums, lecterns and trussing.
  • We rent out the best special effect machines like light systems, smoke, bubble and liquid machines and fog machines for raves, foam parties etc.
  • Here at The Sound Company we have a few phenomenal DJ’s at our disposal. Call us today and get Jeff Dix, DJ Saint D or DJ Mo to liven up your party or event.
  • No party or event is complete without the setting up of sound and equipment. Not only do we rent out top quality equipment but our skilled technicians and sound guys do the whole set-up for you so you can focus on the important stuff, like entertaining your guests.

Why The Sound Company is the BEST choice:

If you look at our incredible range of equipment for hire and our fabulous DJ and musician services, you’ll understand that, due to our incredible variety of equipment and instruments and not to mention the availability of our A-list DJ’s and musicians, it’s a bold claim but certainly not an empty one. When it comes to equipment, we have a wide range to choose from and the same goes for our DJ and musician services. But, that’s not what makes us the best. We are the best because of our dedication to our customers.

Any music event, whether it’s a rave, a party or a concert takes huge amounts of planning, strategy not to mention immaculate equipment, we can handle it all. Imagine the embarrassment of, after setting up, the show is about to start and somehow the equipment fails. So the audience, instead of seeing their favourite artist perform, instead see a bunch of techs running around on stage, trying to find the fault. That can be embarrassing, not only for the star performing but also for the company setting up. Here, at the Sound Company however, you need not to worry. We set up on time, every time and our equipment is always in good shape.

Music is a spice of life and going to a show is really the best way to enjoy music. But a show, rave or party is nothing without the speakers and amps, lighting, microphones, mixing desks, projectors and screens, power generators and phase power supplies, everything that makes the show work.  These things are easily obtainable here at the Sound Company, at the most reasonable, comprehensive rates in the industry. 


The Interesting History of Sound Equipment:

When someone talks about the history of sound equipment, you may think about the invention of the Compact Audio Cassette by the electronics giant Philips in the late 1960’s. If you’re very knowledgeable, you may recall IG Farben’s creation of the first magnetic tape in 1935 but, contrary to popular belief, sound equipment or the ability to record and replay sound is much older than people think. Did you know that sound preservation and reproduction began in earnest as early as the Industrial Revolution?

If you were to look at the history of sound equipment you would see that it can be surmised into four distinct eras, namely the Acoustic era (1877 to 1925), the Electrical era (1925 to 1945 {that includes sound in movies or ‘talkies’ as they were called}), the Magnetic era (1945 to 1975) and the Digital era (1945 to present day). There were many dubious flirtations with sound recording before the Acoustic era, such as Scott de Martinville’s invention of the phonautograph in 1859 or the phonograph invented and patented by Thomas Edison in 1877. WIth the invention of the phonograph, Thomas Edison kicked off the start of the sound equipment arms race.

I suppose the term ‘arms race’ may not be the right term to use but the history of sound equipment did progress in waves. Sound equipment as we know it today came about with the invention of the Compact Audio cassette by Phillips in the late 60’s. Before this time, most recording devices had multitrack recording capabilities and came in a reel-to-reel (also called ‘open reel’) format. The invention of the Cassette tape revolutionised the way we listen to music. During the 1970’s, with advances in solid-state electronics, a new way of recording music was created by Dolby laboratories in London, England. The Dolby systems were effective in erasing background noise (also called ‘tape hiss’) thereby allowing listeners to enjoy clearer, crisper sound.

In the 80’s digital recording was introduced and the need for analogue tape recording slowly faded into obscurity. The first digital audio recorders were also reel-to-reel decks introduced by various companies over the years such as Denon (1972), Soundstream (1979) and Mitsubishi. With the emergence of Compact Discs in the early 1980’s, audio cassette tapes largely fell out of fashion to where, today, they are virtually non-existent. Close to the end of the 1990’s, recording companies started exploiting hard disk recording and, today, most sound equipment are computerised. It’s incredible how far sound recording has come over the years and, here at the Sound Company, we are privileged to bring you an interesting albeit brief history of sound equipment.