For more than 60 years the name ITB has stood worldwide for industry knowledge days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format. Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin. Since , the B2B trade show and conference focusing on the Indian and Southeast Asian travel markets has been held live in Mumbai every September. ITB is a catalyst for business within the travel and tourism ecosystem.
Since over half a century, we stand with our brand for constantly driving inspiration for growth in travel and tourism. No matter if our brand events take place physically, in a hybrid format or fully digital: they are a canvas for experience and experts, the place to be for possibly everyone professionally passionate about travel and tourism, worldwide.
We do this by implementing successful live events on a global level as well as forward-looking, comprehensive digital or hybrid spaces. When you are with ITB, you can feel the heartbeat of the international travel community. When, in , ITB was first launched on the fairgrounds in Berlin, nine exhibitors from five countries presented their products and services, namely: Egypt, Brazil, Federal Republic of Germany, Guinea and Iraq. In it was around Wow - what a ride it has been!
Over the years ITB has not only grown in size, exhibitor numbers and attendance, it has also become a comprehensive industry marketplace, showcasing travel products and services from around the world and growth-intensive niche markets. Developments in politics, the business world and society have, at all times, also been reflected in the travel industry. The fall of the Berlin Wall in made it possible for East Germans to finally realize their dream โ to be able to travel โ and they gained inspiration for this newly found freedom at ITB Berlin.
In , ITB Berlin recognized that many tourists were influenced in their travel choice by environmental considerations and human rights issues, at a time when the show was already focusing on these topics. In , travel technology and the mobile internet received display areas of their own at the show โ long before smartphones became part of our daily lives.
