This is a list of fictional characters in the television series Mad Men , all of whom have appeared in multiple episodes. Jared Gilmore plays Bobby throughout the third and fourth seasons.
He later becomes a founding partner at Sterling Cooper Draper Pryce. Draper is the series' protagonist , and more storylines focus on him than on other characters.
She was originally Draper's secretary, but showed surprising talent and initiative, including a knackβsimilar to Draper'sβfor understanding the consumer's mind. Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger. Peggy's first campaign is for Belle Jolie lipstick; she's promoted to junior copywriter on the same day that she goes into labor.
Peggy either hid or was in denial about her pregnancy; she gives birth to a boy conceived with Pete Campbell,with whom she had a couple of one night stands. After her return to Sterling Cooper, she continues to have success as a copy writer and eventually loses her little girl style, cuts her hair, and begins to dress more like an adult, but with subtle nods to her Catholic school girl upbringing.
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Peter "Pete" Campbell Vincent Kartheiser is an ambitious young account executive whose father-in-law controls the advertising for Clearasil , a Sterling Cooper account. Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes the partner of Sterling Cooper Draper Pryce.
