Private jet charter company Victor has launched an app with features that could reshape how private jet users approach their carbon footprint. The app instantly calculates the expected lifecycle CO2 reduction based on the flight's estimated fuel consumption and the amount of sustainable fuel selected. Victor is advocating for an APD exemption for charter clients who voluntarily purchase SAF, aiming to incentivise sustainable choices in luxury travel.
The app addresses long-standing transparency issues in private aviation. Unlike competitors, Victor's platform displays operator names, aircraft tail numbers, and actual photos with every quote. Available in both Arabic and English on iOS and Android, it offers real-time charter pricing, jet comparisons and instant booking capabilities. Our sector is already under a great deal of scrutiny, but we believe that those who show leadership and buy SAF should not be penalised further for flying private.
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The initiative represents a significant step towards sustainability in an industry often criticised for its environmental impact. By making SAF purchases accessible and transparent, Victor aims to encourage more private aviation users to consider their environmental responsibility while maintaining the convenience of private travel. Launched in March , British-based K9 JETS allows dogs and cats to fly comfortably with their owners, side by side in the cabin of a private jet, providing an alternative to traditional pet air travel in cargo.
From , its London to New Jersey service will operate three times per month, whilst the London to Dubai route will fly monthly for the remainder of Adam Golder, co-founder of K9 JETS, says: "We're pleased to offer our customers and their pets even more opportunities to explore the world in style. Our expanded schedule and new route to Toronto from London reflects our dedication to providing a unique alternative to traditional pet shipping, allowing owners and their pets to travel safely side-by-side.
For the remainder of this year, we continue to operate flights from London to destinations including Dubai, Los Angeles and New Jersey, and following customer feedback, we have expanded our destination network and increased the schedule frequency of our most loved routes for Four Seasons is now accepting reservations for the first day trip from August 12 - 29, Marc Speichert, executive vice president and chief commercial officer at Four Seasons, says: "After experiencing a Four Seasons Private Jet Journey, many guests return for more, with 30 per cent embarking on another adventure with us.
