Posted by Mundane. I think my generation was the last that had a taste of what dating was like before dating apps, but also were the first generation that dating apps were marketed to. They first started becoming popular around the mid s, really hitting a stride in and this is when I had just moved to NYC at 26 year old. Prior to moving to the city, whenever I saw someone I was interested in, I would just approach them and take my shot.
Part of the beauty of this method was that it was so organic and you had so much real emotion towards the first encounter. You also went into knowing there is a chance you can get rejected, which you needed to be ok with and only ever built character. So, like everyone else, I joined the crowd. However, I started to quickly realise that no one really liked their experiences with dating apps.
Every time I would talk to a friend or go on a date that person would just complain about them, so I started to get really curious and wanted to figure out why. One of the big frustrations people seem to have is that dating apps get very overwhelming. We are trying to bridge the gap between keeping dating organic and people having the ease and comfortability of technology.
There are so many options on dating apps that people are never satisfied and they are always looking for something better, no matter how great the current person they are talking to is. And that kind of bleeds into the second way we are different. Instead they send actual date requests to the person they are interested in. So we give the users the tools to do this by picking a drink, time and place inside the app.
If the two users agree to the date details, then they go in the calendar and have a date for that day. This way, all of your energy and attention is on one person for that date. If your goal is a brand of great substance that actually wants to make a difference, you need to have a solid foundation and you need to keep growing at a slow and steady pace.
