Alred; Charles T. Brusaw; Walter E. Oliu Formats: E-book, Print. Gerald J. Alred is Professor Emeritus of English at the University of Wisconsinโ Milwaukee, where he is a teaching-award recipient and an adviser to the Professional Writing Program.
He is the author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business and Technical Communication.
He is a recipient of the prestigious Jay R. Charles T. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He was also a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College. He passed away in Walter E. The Business Writers Companion is the best guide to the business writing essentials that help students land, navigate, and stand out on the job.
The eighth edition retains the books intuitive, easy-to-use organization while adding new coverage of social media, and LaunchPad Solo for Professional Writing takes advantage of what the Web can do with useful digital tips and sample documents. No registration or special codes needed! Click on the support documentation below to find out more details about the integration with each LMS. Integrate Macmillan courses with Blackboard.
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