The hosts have consistently drawn a huge audience, with almost 9. Infront, the exclusive media and marketing partner of the European Handball Federation EHF , successfully secured over 30 broadcasters across more than territories.
The competition had already enjoyed broad exposure. It underscores the universal appeal and growing stature of handball, marking a historic moment for the sport and setting the stage for its future trajectory. The event has also had a massive impact in Germany. Over one million have attended matches, with the final weekend sold out and preliminary round celebrating 98 per cent capacity reached.
The combined digital reach across all monitored channels associated with the Men's EHF EURO , including teams, players, sponsors and broadcast partners, soared to million.
In addition, combined number of interactions reached 18 million and EHF channels alone saw a growth of , followers, underscoring the growing digital footprint and fanbase of the sport. This provided a platform for brands to reach a broad audience. The Match Predictor initiative, in collaboration with Gorenje, saw participation from over 11, unique users, tripling the engagement from the previous edition. The Player of the Match vote, in partnership with Grundfos, garnered substantial interaction, with more than 45, votes from over 10, unique users.
Sponsors also activated their partnerships in-venue. Deutsche Bahn used the event as a platform for sustainability, transporting all teams via their eco-friendly trains and offering tickets to fans. The supermarket chain allowed handball clubs to apply to be part of the match build-up ahead of the event. Six brands also took advantage of virtual advertising on LED boards and floor stickers, offering a more tailored experience for companies targeting specific geographies.
