Creative anastylosis: this is the term that Mesura Studio developed while working on our Avinguda Diagonal store in Barcelona. In this way, the conventional design process was reversed—instead of starting with an imagined form and materialising it, Mesura started with materials and reimagined what they could become.
As luck would have it, Barbany artesans had been storing remnants of the rock from demolished nineteenth century buildings in a defunct quarry for years. Mesura conducted pseudo archeology, discovering, under wild vegetation, pieces from Gothic quarter buildings, ancient fountains, arcades and plinths.
Seventy-eight of these shards, carefully catalogued and assembled, now make up the installation within Aesop Diagonal.
The project gives prominence to the creamy, sedimentary rock that supports the exploration of our unconventional formulations. In the depths of the store, an expansive, custom-made sofa recalls the stacking of un-carved boulders. Customers are invited to repose on the distinctly soft surface and contemplate the contrasts of density and delicacy, memory and futurity, that this store holds in astonishing equilibrium. Aesop Diagonal Signature store Standort Av.
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