Direct mail is changing. Mail that is fast and easy to scan is winning the day. Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. To ensure that the whole project stays on schedule, work backward to ensure each component is on schedule.
Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you.
But which metric do you use to determine that? When you look at any printed material, what catches your attention first? These concise and impactful lists naturally draw the eye, making them a key element in any layout.
Adopting a positive mindset in your marketing efforts will attract optimistic thinkers and unlock the potential for more success. Embrace the power of positivity and watch your brand thrive! White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave parts of a design blank, white space is crucial in making a design visually appealing and effective.
Here are five ways that white space does just that. While personalization is all around us, not every marketer takes advantage of its benefits. Direct mail is a powerful tool for retaining customers and building loyalty.
