Take-Two Interactive Software, Inc. The company owns three major publishing labels , Rockstar Games , Zynga and 2K , which operate internal game development studios. Take-Two created the Private Division label to support publishing from independent developers , though it sold the label in The company acquired the developers Socialpoint , Playdots and Nordeus to establish itself in the mobile game market.
He stated "I wanted to get into a business where I could raise capital as a younger guy. In technology, people expect you to be a younger person. Starting with Star Crusader in September , [ 15 ] Take-Two found its first major success with games that included full motion video with well-known live actors performing the parts, following the success that Mechadeus had with The Daedalus Encounter which featured Tia Carrere. The success of both these games, as well as earlier titles, led to a publishing agreement between Take-Two and Acclaim Entertainment to publish Take-Two's titles, as well as obtaining overseas distribution.
Additionally, the company acquired Inventory Management Systems, Creative Alliance Group, and Alliance Inventory Management, three video game distribution companies that helped to extend Take-Two's reach into the retail market.
In the same year, Take-Two stepped in as the publisher of Monkey Hero. Its developer, Blam! Take-Two also began taking on distribution capabilities, acquiring various distribution firms such as DirectSoft Australia for the Oceania market. Take-Two subsequently bundled many of its existing and future distribution outlets under the Jack of All Games brand.
In , Take-Two had struck a deal with Sega to help publish these titles. This decision led Sega to abandon the sports-game market. Take-Two acquired these studios and unique branding including the 2K brand , as well as negotiated for exclusive rights with Major League Baseball for video games. After the formation of 2K, Take-Two completed other major acquisitions. With the deal, Irrational became part of the 2K label.
