Despite these trends and obstacles, the desire to find a partner is still strong. As a response, an array of online dating apps have sprung up and played a significant role in making the dating process more feasible, convenient, and affordable. Listed below are some of the most popular dating apps in Japan, used by both English and Japanese speakers. The home-grown dating app has more than 7 million likes on Facebook, it is easy to see that Pairs places heavy emphasis on online marketing and is becoming a prominent name in the dating app market in Japan.
Male members are requested to pay a monthly fee of 2, JPY while female members use the app for free. Thanks to its tasteful and stylish design and high level of security of personal information, Pairs has attracted a high degree of trust amongst its female Japanese users, which is not something all dating apps are able to achieve.
Pairs require a very detailed profile registration, from hometown, hobbies, personality traits, personal preferences, education level, occupation, etc. Furthermore, on Pairs, there are many groups and communities based on the criteria above, which makes the goal of finding suitable matches sharing many common points of interest much easier.
Pairs even goes further as to organize dating parties on the last Friday of the month in Tokyo, called Premium Friday to create socializing opportunities for 50 lucky members that are selected by lottery.
The app boasts success stories of couples tying the knot after meeting through Pairs and this advertising has worked in solidifying the belief that Pairs is the way to go in order to find a partner.
