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If you're responsible for managing partnerships—whether you're a channel manager, sales executive, or partner program leader—you've probably heard about partner relationship management PRM systems. These platforms are becoming essential for businesses with partner ecosystems, especially in industries like technology, SaaS, telecommunications, and manufacturing.
A PRM system is software designed to help businesses manage their relationships with partners, such as resellers, distributors, or affiliates. Think of it as a centralized hub for organizing partner communications, tracking performance, and automating key processes like onboarding and deal registration. Before PRM platforms, managing partnerships was largely manual—relying on spreadsheets, email threads, and shared folders.
As partner ecosystems grew more complex, businesses needed scalable solutions to streamline their processes. Over time, PRM systems evolved into sophisticated tools with features like analytics, resource management, and integrations with other business systems. When managed effectively, partner programs can significantly boost revenue and expand your market reach.
