The oldest form of classified ads can be traced back all the way to BC, when the Egyptians invented outdoor advertising as they carved public notices into steel.
Since inception, it has listed 12 million items and services and hosts 4, new listings every day, and that number is growing. With a strong team, split between Kuwait and Egypt, the business charges a flat fee for individual listings in specific categories including automotive, electronics, human resources, real estate and services.
The company recently announced the appointment of former Amazon and Microsoft senior executive Nabil Mohamed as its new chief product officer.
The dominant position of 4Sale in the automotive vertical will serve as blueprint to strengthen other verticals. Our commercial performance has continuously improved, thanks to our ability to react quickly to the market and offer new ways for users to serve our customers. We have a deep understanding of our market. If we do this, we can take more of a fee from the transaction which is taking place on our platform.
This is our end game, and we aim to get there. He said in two to three years, 4Sale will be close to two million active monthly users in a country of close to five million. We remained profitable and healthy. As digitisation increases, we continue to invest in technology, to optimise the user experience, and expand in each vertical.
