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Prior to joining Salesforce, Zahra worked for Accenture where she led the Technology business for the UK and Ireland with a particular focus on transformation in artificial intelligence, cloud computing and platforms underpinning new applications.
She focuses on futurology and strategic foresight to influence and inspire applications of technology. During her 7 years at Salesforce, she has consulted with enterprise companies on the future of their customer experience. Having spoken at many global conferences such as Dreamforce, she is a thought leader on what it takes to create world-class experiences.
In her spare time she aspires to connect people around the world with the culture of the Middle Eastern with her food blog cookingwithsaloomeh and hosting Persian Supper Nights. Principal CX Evangelist. Arefeh is an experienced Operational Excellence consultant with a demonstrated history of managing agile projects in the automotive, renewable and telecommunications industries.
In the past year, she was working as a consultant for the London-based innovative telecom and cyber security solutions provider, Exponential-e. She is now moving to Baringa Partners as a senior consultant to help the firm with its growth and lead continuous improvement projects within the vast range of clients across the world. Arefeh has been involved with Women of MENA in Technology since it landed its London chapter back in and is volunteering as the lead of the London chapter at the moment being recognised as "Volunteer of the Year" in for her dedication and involvement in the mission of empowering women and girls in STEM that is very close to her heart.
She has vast experience in Continuous Improvement practices, Lean Six-Sigma and Lean Startup, Digital Transformation and Business Management System development, helping businesses with improving their management systems and processes to achieve excellence. Arefeh has done her undergraduate studies in Electronics Engineering at the University of Tehran, Iran and her post-grad and PhD in the same field with focus on electron microscopy of semiconductor materials and devices at University of Sheffield, UK.