Samer Jaradat is a musician, artist manager, and entrepreneur who founded Jafra Productions β a music hub and artist incubator based in Ramallah, Palestine β in How do they contribute to the sustainability and growth of the regional music scene? Samer Jadarat: NEST Incubator was created by artists from the region who deeply understand the identity of the Middle Eastern music scene and the real needs of its creators and professionals.
NEST provides essential tools for emerging and mid-level artists to grow their careers, including networking opportunities, mentorship, production support, showcases, campaigns, and international exposure. At its core, NEST focuses on developing an entrepreneurial mindset that helps artists become active players in the global music industry.
NEST is building a strong, connected community where artists and professionals can share resources, collaborate, and have a real influence in shaping the future of the industry. What makes NEST unique is its long-term commitment. This long-term approach also strengthens business relationships in the industry, making deals more solid and beneficial for artists over time. Artists and cultural activists keep pushing for justice and freedom despite the challenges we face. Music Ally: What does a typical day look like at a cultural organisation in Palestine β and for you?
What are the challenges and rewarding moments? Samer Jadarat: Honestly, this is a hard question because our daily lives are deeply connected to something bigger than just work.
This explains how artists and cultural activists keep pushing for justice and freedom despite the challenges we face like mobility restrictions, political, social, and economic complications. But these obstacles feel minor compared to the intangible energy that fuels us. These questions shape how I plan, adapt, and lead both in my personal and professional life. We operate in an unstable environment on all levels, political, economic, and social, and this uncertainty influences how we work.
