To browse Academia. Online dating has evolved from a rare and stigmatised medium to a socially accepted way of partnership formation and to a lucrative business model at the same time.
Current key capital market data on digital dating services amounts to a market volume of million euros in Germany, million dollars in the United States, and an amount of four billion US dollars worldwide. This economic dimension is associated with massive advertising campaigns, increasing media discourse and the increasing relevance of online dating in contemporary couple formation. The success of online dating essentially stems from the simple and effective access to mating platforms.
The structure of dating sites allows for simultaneous With the increasing dissemination and usage of online mate choice, finding a partner via the Internet has attracted remarkable public attention in the last decade. Several, mostly negative prejudices toward online mate choice-especially regarding its risks and disadvantages-circulate constantly throughout the mass media and form public perceptions.
This article presents common stereotypes on this still new phenomenon, derived from an investigation of newspapers online and offline, online guides, blogs, and discussion forums and confronts them with the empirical facts. Based on several descriptive analyses, we discuss whether and to what extent ten prevalent beliefs correspond to the empirical reality of finding a mate via the Internet in Germany.
In this report, we will have an insight into the online dating industry and what are the strategies that the business requires to be success-driven. We will also discuss consumer behaviors and perceptions about online dating services and how do they use it. Adding to that, we defined the major players in this industry and how each one of them has influenced the societies and changed the industry overall.
